By: Trace Weaver
Net Impact held the second part of its Energy series at this week's meeting on Monday, February 15th. The meeting began with another report from our Corporate Social Responsibility News Team. This report was concerned with different ways in which sustainability has made its way into Super Bowl commercials. The first commercial we viewed was from Colgate and addressed the problem of leaving your water running while you brush your teeth. While this advertisement had an important message to convey, it serious tone may have turned some viewers off. Another commercial we viewed was by Audi and involved the "Green Police". This advertisement had a more comedic tone and may have had a better chance to start a conversation about sustainability. However, the commercial could have been seen as making fun of those who care about the environment so it definitely was not perfect either.
Next, Adam Reddigari led a discussion about fossil fuels. We talked about coal ash, which is a byproduct of burning coal. 30 million gallons of this was spilled into the White River in 2008 by Duke Energy, decimating the local environment. Next, we viewed a commercial from the energy companies with regular-looking citizens saying "I vote for energy", and then we viewed the hilarious rebuttal. Then we talked about how there is a way to capture carbon and store it in deep natural rock formations, but the method isn't being used because it is expensive. Finally, we discussed a potential cap and trade on carbon emissions and whether that would be beneficial for the environment and the country.
We ended the meeting by breaking into project groups for the first time this semester. Don't forget to make sure to pay your membership dues to Nikhil and we look forward to seeing you next week for our energy panel!